A template with an example
Help a designer prepare for kickoff, a consultant structure a proposal, or a creator plan a useful tutorial.
Digital Product Launch Lab · With Ashley Kays
Create a useful digital product.
Know how to find its first buyers.
Find a real customer need, build a focused template, toolkit or guide, and put a clear offer in front of the people it can help.
Evidence before creationA product people can useA route to buyersMake something specific
One buyer. One task.
A product that helps them finish.
A toolkit for a recurring job
Bring a checklist, editable worksheet and clear instructions together around one real workflow.
A practical learning product
Teach a narrow outcome through short lessons, examples, exercises and checks that help someone use what they learned.
The self-paced written course
Build your product
as you learn.
Eight practical lessons take you from a customer problem to a finished first version and a measurable buyer test. Each lesson includes a worked example, an exercise, a reusable AI prompt and a completion check.
- Eight original written lessons with a consistent worked example.
- An editable workbook and eight reusable templates.
- Evidence ledger, opportunity scorecard, product brief and pricing worksheet.
- Buyer and creator-partner map, production QA and a 14-day launch tracker.
- Downloadable files you can keep and adapt for your own business.
Use the free workspace alongside the lessons. Bring your expertise, an audience you want to help, and a document or spreadsheet editor. Paid AI subscriptions are optional.
The learning path
Eight lessons. Eight useful outputs.
Lesson 01
Choose one buyer and task
Write a product brief someone can understand in one sentence.
Lesson 02
Find needs in real conversations
Collect source-linked questions, workarounds and contrary evidence.
Lesson 03
Score what deserves a test
Separate opportunity, confidence and willingness to pay.
Lesson 04
Design the smallest useful product
Choose the format and complete one valuable task.
Lesson 05
Set a price that covers the work
Account for time, tools, fees, acquisition and refunds.
Lesson 06
Create and check the product
Use AI with a clear brief, worked examples and practical quality checks.
Lesson 07
Find buyers and creator partners
Choose relevant channels, prepare a sample and plan appropriate outreach.
Lesson 08
Launch and learn
Check delivery, measure a 14-day test and decide what to improve.
Your free project workspace
Keep the evidence and the next step together.
Save a project on your device, link each observation to its source, score the opportunity, map buyer routes, check your economics and record launch results. Export your project to keep a backup or continue on another device.
Learn with Ashley Kays.
Ashley combines product, UX, marketing and teaching experience from work including CodeTeachers, Thinkful and Flatiron School. The course brings those disciplines together around a practical goal: create work that solves a clear problem and learn how to put it in front of relevant buyers.
Can I use the materials for a product I sell?
Yes. Use and adapt the worksheets for your own business and original products. The course and template pack itself cannot be resold, sublicensed or repackaged as a competing training product.
Do I need an audience or a finished idea?
No. Start with experience you can use to help someone. The first lessons help you choose a buyer and research a task; the distribution lesson covers existing audiences, relevant communities, useful search content and creator partnerships.
What if I already made a product?
Use the evidence, positioning, pricing and buyer-route lessons to improve it. The exercises work with a new idea or an existing product.
How does access work?
The free workspace and first lesson are open now. For the full $97 course, request enrollment by email. Ashley confirms access, payment and the applicable terms before you pay. The materials are written lessons and editable files; live coaching is a separate service.