Digital Product Launch Lab · Free workspace
Make the product decision.
Then make your first useful version.
Keep the customer evidence, product brief, buyer routes and launch results together. Start with one person and one task.
Your work stays in this tab until you save or export it. Saving enables automatic updates on this device; export a backup to move between sites.
01 / Choose the job
Who needs to get what done?
Find the conversations
Use these searches in your preferred search tool. Read the original page before recording evidence. In YouTube, open a relevant tutorial and inspect both Top and Newest comments, including replies. In Reddit, search posts and comments, then compare recent and older discussions.
Search links help you research. This workspace does not fetch comments or run an AI research service.
02 / Collect evidence
Keep the source beside the need.
Record one observation per row. Use the same voice label for the same person across discussions. Include current workarounds, money or time spent, and evidence against your idea. Aim for 10–20 useful observations before choosing.
Your first source belongs here. A link, a date and a specific problem are more useful than a list of popular niches.
03 / Decide what deserves a test
Score the opportunity. Keep confidence separate.
04 / Find a route to people
Map buyers, communities and creator partners.
Choose destinations where the task already comes up. Check audience fit, recent activity and the actual participation rules. A community member is a research source—not automatically a prospect who wants a message.
Find five recent posts about the problem, inspect audience questions, check existing paid offers, and prepare one relevant sample. Use an appropriate business contact to propose a small test. Agree who owns the product, handles support and refunds, receives payment and earns any revenue share before launching.
Start with two routes you can realistically use: an existing audience, a relevant community, search content, or one creator partnership.
05 / Cover the work
A price that accounts for your time.
These are editable planning assumptions. Replace them with your actual payment fees, fulfillment time and acquisition costs. Reserve for refunds separately; taxes collected for others are not revenue.
06 / Run a 14-day test
Build, share, measure, improve.
Record what happened
Learn the whole process.
Work through eight practical lessons, build the files your product needs, and leave with a buyer test you can repeat.
Explore the Digital Product Launch Lab course →