Worksheet · October 4, 2026 · 2 min read

Your First Paid Offer: A Free Worksheet

A one-page working exercise for choosing a customer, defining a useful result, and planning a small test. Print it or copy it into your notes.

Write short answers. You can revise them after a real conversation. Print this page (it prints cleanly) or copy the questions into your own notes.

A skill I can use and evaluate
What can I already do well enough to recognize a good result?
A specific potential customer
Who has this problem, and where can I reach a few of them?
The job they need finished
What are they trying to do? How do they handle it today? What evidence do I have that it matters?
My first offer
I help ______ produce/complete ______. The package includes ______ and excludes ______.
What I need from the customer
Source material, approved facts, access, feedback, or other inputs:
The sample I will make
Use original, approved, or synthetic material. Label a demonstration clearly.
My quality check
How will I verify accuracy, usefulness, and whether the agreed deliverable is complete?
The cost of delivering it
Price: ____ · Direct costs: ____ · Delivery hours: ____ · Sales/admin hours: ____
Planning rate = (price − direct costs) ÷ total hours. Include revisions; account separately for taxes and other overhead.
Three conversations to arrange
Ask how each person handles the task today, what goes wrong, and how they decide whether outside help is worth paying for.
My test and review date
By ______ I will create ______ and speak with ______. I will continue, adjust, or stop based on ______.

Worked example

Skill: Editing educational content.

Buyer: Independent instructors with recorded workshops.

Offer: One approved recording into three scripts, two posts, and one email, with one revision round.

Sample: My own five-minute explanation.

Test: Speak with five instructors and ask whether they would consider a paid pilot.

Review: Examine the actual objections, requests, and commitments before adding more services.