What does the work involve?
AI-powered lead generation, reputation management, and seasonal marketing system built specifically for HVAC, plumbing, roofing, and electrical contractors. The first goal is to deliver one useful result for a specific customer, then learn from their response.
- Complete intake — tell us about your trade, service area, and goals
- AI builds your website, lead funnels, and seasonal campaigns
- Review and customize with your photos, branding, and service info
- Connect your CRM and scheduling tools
- Launch and start generating leads year-round
Skills to bring or practice
Marketing Strategy · Lead Generation · Local SEO · Reputation Management
Foundation — example tasks
Use these as planning prompts. Targets and deliverables are goals, not promised outcomes.
- Complete business intake
AI-led conversation captures services offered, service area, competitive landscape, current marketing spend, and brand preferences
- AI generates website
Builder creates mobile-first website with service pages, online booking, financing options, and service agreement signup
- Email sequences created
AI generates 5 automated sequences: new customer welcome, estimate follow-up, seasonal maintenance reminders, review request, and service agreement renewal
- SEO foundation
Keyword research for service + location terms, Google Business Profile optimization, and meta tag generation for all service pages
Launch — example tasks
Use these as planning prompts. Targets and deliverables are goals, not promised outcomes.
- Client review and customize
Business owner reviews AI-generated website, adjusts copy, uploads job photos, and approves email sequences
- Connect integrations
Link CRM/field service tool, connect Google Business Profile, set up call tracking numbers for marketing attribution
- Social media launch
Generate first month of social content (30 posts), set up posting schedule, create job completion photo templates
- Review generation active
Activate automated review requests after completed jobs via text and email, set up review response templates
Who could you help first?
A starting audience to investigate: HVAC Company Owner. Treat this as a hypothesis. Ask what they need, how they solve it now, and whether they would try a small paid pilot.
Ways to test your first customer channel
- Partner with supply houses (Johnstone Supply, Ferguson, local distributors — contractors visit weekly)
- Attend trade shows (AHR Expo, PHCC, local contractor associations)
- Cold email contractors with <20 Google reviews in growing suburbs
How can AI help with this hustle?
Use AI to prepare a first draft, organize research, or make a sample. Review accuracy, permissions, and quality before sharing customer-facing work.
Tools named in this template: Waymaker Builder, HubSpot, Google Business Profile, Email. Check their current capabilities and pricing before choosing.
A prompt to start with
Help me test a Home Services AI Growth Platform offer. My audience is [audience]. The problem is [problem]. My weekly time limit is [hours]. Suggest one small deliverable, three questions to validate demand, and a quality checklist. Separate assumptions from evidence. Do not invent market data or customer results.
Use the free offer and workflow planner · Build a better AI workflow
Before you commit
How much time should I set aside?
The template suggests 5-10 hours/week. Treat that as a planning estimate. Time one small sample and include customer communication, corrections, and marketing in your own budget.
What could it cost to start?
The template estimates $0 for setup. Your actual costs depend on tools, equipment, and scope. Test demand with what you already have before adding subscriptions.
How much could I earn?
There is no guaranteed or verified typical income for this template. Revenue depends on demand, pricing, delivery, and customer acquisition. Track actual revenue minus expenses and your time during a small pilot.
Can I start here without another platform?
Yes. Create your starter plan on this site, customize the offer, and check off the first seven steps. Plans stay in your browser and can be downloaded or backed up.